This was the topic of my latest article on AMEX Open. The reception for the article was so strong that it solidified my belief that there is a better way to engage with social media and it is clear that a LOT more people have that belief.
In short, I think that the very reason why social media seems easy is the reason why social media is hard. Anywhere in life, when the barrier to entry is low, the barrier to attention is very high. Social media is a prime example for that.
Please take a look at the article, and, if you believe in that short message, please share with your network
AMEX Open: 7 Unwritten Rules of Social Media