Photo Courtesy: Limonada at Flickr
You are expecting a friend and a door bell rings. You open the door and there is a skeleton standing at your door. When you look at it with horror in your eyes, the skeleton smiles and looks at you in anticipation that you will invite it inside your home.
What will you do?
Just kidding.. I hope that you will never have to face that situation ever in your life.
But.. there is a different kind of skeletons that you can’t avoid.
These are skeletons that arrive in your email. They are half-baked ideas, garbled messages, meaningless copies and general blah blahs. Some of them are so bad that you can instantly recognize them as skeletons. Some others have a coat and shirt on but they are simply skeletons that are well-dressed. There is no flesh and blood in them.
Skeletons waste time, energy and money.
Many people who ship those skeletons out don’t know that they are shipping skeletons. It is your responsibility to coach people and ensure that you are not on the receiving end.
Wait.. we are not done yet.
Look at your own “Sent Items” in your email box. Think carefully and see how many skeletons you have shipped out since last week. If you have shipped none, congratulations. You have save many people from the horror of seeing a skeleton in their email box.
On the other hand, if you have shipped skeletons, take some time to revise those emails and resend them with an apology.
You don’t want to see a skeleton, neither your friends, partners or customers.