Comments on: Word-of-mouth marketing for a Dry Cleaner http://www.rajeshsetty.com/2009/03/08/word-of-mouth-marketing-for-a-dry-cleaner/ Entrepreneur. Author. Speaker & Alchemist Thu, 02 Feb 2012 03:43:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Rajesh Setty http://www.rajeshsetty.com/2009/03/08/word-of-mouth-marketing-for-a-dry-cleaner/comment-page-1/#comment-2386 Rajesh Setty Mon, 09 Mar 2009 17:02:45 +0000 http://www.lifebeyondcode.com/?p=2108#comment-2386 Arlin, Thank you. Over the years I have referred a number of friends to use his service without him asking for it. I do that anyway if I like the value someone provides. I don't think any of my friends would think a dry cleaner coupon as a gift - so that's where I disagree with his approach. He is a good person and I just think that he got his marketing strategy wrong :( Best, Raj Arlin,

Thank you.

Over the years I have referred a number of friends to use his service without him asking for it. I do that anyway if I like the value someone provides.

I don’t think any of my friends would think a dry cleaner coupon as a gift – so that’s where I disagree with his approach.

He is a good person and I just think that he got his marketing strategy wrong :(

Best,
Raj

]]> By: Arlin Pauler http://www.rajeshsetty.com/2009/03/08/word-of-mouth-marketing-for-a-dry-cleaner/comment-page-1/#comment-2385 Arlin Pauler Mon, 09 Mar 2009 16:55:36 +0000 http://www.lifebeyondcode.com/?p=2108#comment-2385 Hello Raj: I think there is another point here that is being missed; though you touched on it with you comment about his expertise being in dry cleaning. Some of the comments here seem to imply he has to meet some standard of expertise in E-Marketing for his intent to be valid and worthy of our support? Don’t we want to help him to succeed just because he’s a fellow Human Being and is good at what he does? Seems to me his coupon and comments have their own merit, however less expert he is than we are about how he did it. If we think we know how he can do it better; it’s our choice to offer that information or use it to invalidate his efforts. I may have missed thing; just thought I would share my thoughts on the comments. I’m curious; did his attempt work? Have you referred him to any of friends? Have a fun and rewarding day, Elder-Dude Hello Raj:
I think there is another point here that is being missed; though you touched on it with you comment about his expertise being in dry cleaning.
Some of the comments here seem to imply he has to meet some standard of expertise in E-Marketing for his intent to be valid and worthy of our support? Don’t we want to help him to succeed just because he’s a fellow Human Being and is good at what he does?
Seems to me his coupon and comments have their own merit, however less expert he is than we are about how he did it. If we think we know how he can do it better; it’s our choice to offer that information or use it to invalidate his efforts.
I may have missed thing; just thought I would share my thoughts on the comments.
I’m curious; did his attempt work? Have you referred him to any of friends?
Have a fun and rewarding day, Elder-Dude

]]> By: Rajesh Setty http://www.rajeshsetty.com/2009/03/08/word-of-mouth-marketing-for-a-dry-cleaner/comment-page-1/#comment-2384 Rajesh Setty Mon, 09 Mar 2009 01:04:16 +0000 http://www.lifebeyondcode.com/?p=2108#comment-2384 Hi Phil, LOVE the new website. Just like you, it is full of energy :) Looking forward to catching up with you soon. Best, Raj Hi Phil,

LOVE the new website. Just like you, it is full of energy :)

Looking forward to catching up with you soon.

Best,
Raj

]]> By: Phil Gerbyshak http://www.rajeshsetty.com/2009/03/08/word-of-mouth-marketing-for-a-dry-cleaner/comment-page-1/#comment-2383 Phil Gerbyshak Mon, 09 Mar 2009 01:02:15 +0000 http://www.lifebeyondcode.com/?p=2108#comment-2383 Fair enough Raj. The intention was a good one, and as long as that is clear to you, his customer, then the gesture rang true. The week ahead is going to be AWESOME my friend! I just launched my new website, so I hope you'll check it out and give me your feedback when you get time. Fair enough Raj. The intention was a good one, and as long as that is clear to you, his customer, then the gesture rang true.

The week ahead is going to be AWESOME my friend! I just launched my new website, so I hope you’ll check it out and give me your feedback when you get time.

]]> By: Rajesh Setty http://www.rajeshsetty.com/2009/03/08/word-of-mouth-marketing-for-a-dry-cleaner/comment-page-1/#comment-2382 Rajesh Setty Mon, 09 Mar 2009 00:49:15 +0000 http://www.lifebeyondcode.com/?p=2108#comment-2382 Thanks Phil. The person is good at what he does but probably is not sophisticated with his "brand new" marketing approach. The simple way would have been a request to refer my friends if I were happy with his service. The discount coupon was a circuitous path in my opinion. Have a great week ahead Phil. Best, Raj Thanks Phil.

The person is good at what he does but probably is not sophisticated with his “brand new” marketing approach.

The simple way would have been a request to refer my friends if I were happy with his service. The discount coupon was a circuitous path in my opinion.

Have a great week ahead Phil.

Best,
Raj

]]> By: Phil Gerbyshak http://www.rajeshsetty.com/2009/03/08/word-of-mouth-marketing-for-a-dry-cleaner/comment-page-1/#comment-2381 Phil Gerbyshak Sun, 08 Mar 2009 22:17:33 +0000 http://www.lifebeyondcode.com/?p=2108#comment-2381 Interesting Raj. Just reading the words, I'm not believing your dry cleaner had your best interests at heart. Still, he gets points for persistence if nothing else. Had he REALLY wanted to do something buzzworthy, he'd have created a separate email just for sharing with your friends that you could customize with why you love them and your name and maybe even picture. With the internet, it's not that hard to make it personal and useful! Interesting Raj. Just reading the words, I’m not believing your dry cleaner had your best interests at heart. Still, he gets points for persistence if nothing else.

Had he REALLY wanted to do something buzzworthy, he’d have created a separate email just for sharing with your friends that you could customize with why you love them and your name and maybe even picture. With the internet, it’s not that hard to make it personal and useful!

]]> By: Rajesh Setty http://www.rajeshsetty.com/2009/03/08/word-of-mouth-marketing-for-a-dry-cleaner/comment-page-1/#comment-2380 Rajesh Setty Sun, 08 Mar 2009 19:01:33 +0000 http://www.lifebeyondcode.com/?p=2108#comment-2380 Thanks Dimitar. Except for a few businesses like the gas station in the corner (where location matters more than anything) others don't have a choice but to join the revolution :) Chyeers, Raj Thanks Dimitar. Except for a few businesses like the gas station in the corner (where location matters more than anything) others don’t have a choice but to join the revolution :)

Chyeers,
Raj

]]> By: Dimitar Nikolov http://www.rajeshsetty.com/2009/03/08/word-of-mouth-marketing-for-a-dry-cleaner/comment-page-1/#comment-2379 Dimitar Nikolov Sun, 08 Mar 2009 18:59:30 +0000 http://www.lifebeyondcode.com/?p=2108#comment-2379 That's a great example of word of mouth marketing, when used properly. If you ask me, more offline businesses should start using the Internet to expand their services and find more clients. That’s a great example of word of mouth marketing, when used properly.

If you ask me, more offline businesses should start using the Internet to expand their services and find more clients.

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