What would a printing company do in this environment?
It would be odd if they start asking people to print “irresponsibly”.
That won’t work.
One way is to help people create more materials that are “print worthy”. Tabbloid from HP is one such project. Tabbloid promises to create a personal magazine out of all your favorite feeds and then deliver it to you as a neat PDF – something that is print-worthy. If a small percentage of people who receive these personal magazines print them, HP would be happy 🙂
What can you do in your own business to provide a reason for your customers to use your services?
Hat Tip: My friend Phil Gerbyshak