Imagine you are running a restaurant. Won’t it be nice to have your customers take a copy of your menu with them. It’s like a walking advertisement.
What would make someone pick up a menu and take it home?
Here is one answer:
Create compelling content targeted at your regular customers. Pack so much information in them that they want to take it home and read it. Make it so compelling that they will share it with their friends.
That’s what you see at Bucks Woodside. The menu is almost like a nicely created newsletter with relevant information to target audience (technology professionals, entrepreneurs, venture capitalists etc.)
You feel compelled to pick up that newsletter (sorry menu) and spread the message.
Now the real question:
What can you do in your business that will make it a “no-brainer” for your customers to spread your message.