Comments on: McDonalds Iced Coffee and shifting the criteria http://www.rajeshsetty.com/2008/07/14/mcdonalds-iced-coffee-and-shifting-the-criteria/ Entrepreneur. Author. Speaker & Alchemist Thu, 02 Feb 2012 03:43:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Rajesh Setty http://www.rajeshsetty.com/2008/07/14/mcdonalds-iced-coffee-and-shifting-the-criteria/comment-page-1/#comment-1847 Rajesh Setty Mon, 02 Feb 2009 01:06:27 +0000 http://blog.lifebeyondcode.com/?p=1221#comment-1847 Coffee, Welcome here. As you can see, I used McDonald's coffee to make a point about pricing models - the post was NOT about whether McDonald's coffee was good or not.. Thanks again. Best, Raj Coffee,

Welcome here. As you can see, I used McDonald’s coffee to make a point about pricing models – the post was NOT about whether McDonald’s coffee was good or not..

Thanks again.

Best,
Raj

]]> By: coffee http://www.rajeshsetty.com/2008/07/14/mcdonalds-iced-coffee-and-shifting-the-criteria/comment-page-1/#comment-1846 coffee Sun, 01 Feb 2009 20:04:29 +0000 http://blog.lifebeyondcode.com/?p=1221#comment-1846 if you want a good laugh, then google McDonald's iced coffee and read some of the stories about it's aftereffects... if you want a good laugh, then google McDonald’s iced coffee and read some of the stories about it’s aftereffects…

]]> By: Charley http://www.rajeshsetty.com/2008/07/14/mcdonalds-iced-coffee-and-shifting-the-criteria/comment-page-1/#comment-1845 Charley Thu, 21 Aug 2008 01:14:33 +0000 http://blog.lifebeyondcode.com/?p=1221#comment-1845 The price of their coffee is great, but the consistency of how it is prepared is not. Everytime I have placed an order for the same flavor, it tastes different each and every time. I also find that not every employee is trained in how to prepare their iced coffee. So you place your order and you must wait for the "trained" employee to come fix it. It is rediculous. I have taken back some coffees I bought on my way to work because once I got to work and tasted I found I could not drink it. So I returned it after my evening shift to have it replaced by a supervisor. They need to do something about the training and mixing of the drink. For those with very perceptive taste buds, it does make a difference on how it is mixed. The price of their coffee is great, but the consistency of how it is prepared is not. Everytime I have placed an order for the same flavor, it tastes different each and every time. I also find that not every employee is trained in how to prepare their iced coffee. So you place your order and you must wait for the “trained” employee to come fix it. It is rediculous. I have taken back some coffees I bought on my way to work because once I got to work and tasted I found I could not drink it. So I returned it after my evening shift to have it replaced by a supervisor. They need to do something about the training and mixing of the drink. For those with very perceptive taste buds, it does make a difference on how it is mixed.

]]> By: Dan Hawthorne http://www.rajeshsetty.com/2008/07/14/mcdonalds-iced-coffee-and-shifting-the-criteria/comment-page-1/#comment-1844 Dan Hawthorne Wed, 16 Jul 2008 17:16:57 +0000 http://blog.lifebeyondcode.com/?p=1221#comment-1844 This is one of the things about human beings that I've always found terribly interesting. We tend to think that our memory is a lot like a camera, snapping accurate pictures of everything we see and experience. However, it's much less clear. We like to have things to compare to, and we almost need them. Your comparison post makes me think about that common illusion about the moon. You walk outside and you see the moon low on the horizon and exclaim, "Wow! The moon is huge tonight!" But, in reality the moon is the same size as when it's high in the sky. The only difference is that you have ground objects near it to be able to compare to. And when you have some comparison, it looks larger... much like a cup of iced coffee. This is one of the things about human beings that I’ve always found terribly interesting. We tend to think that our memory is a lot like a camera, snapping accurate pictures of everything we see and experience. However, it’s much less clear.

We like to have things to compare to, and we almost need them. Your comparison post makes me think about that common illusion about the moon. You walk outside and you see the moon low on the horizon and exclaim, “Wow! The moon is huge tonight!” But, in reality the moon is the same size as when it’s high in the sky. The only difference is that you have ground objects near it to be able to compare to. And when you have some comparison, it looks larger… much like a cup of iced coffee.

]]> By: admin http://www.rajeshsetty.com/2008/07/14/mcdonalds-iced-coffee-and-shifting-the-criteria/comment-page-1/#comment-1843 admin Wed, 16 Jul 2008 14:20:01 +0000 http://blog.lifebeyondcode.com/?p=1221#comment-1843 Fabio, thank you so much for your question. You are absolutely correct that if I have decided to take iced coffee - larger one (10 cents more) will be a great deal. Personally, I thought I won't be able to consume that much coffee anyway. So it didn't make sense for me to get a large cup just to throw away a portion of it. Also, the point here is that McDonalds moved the conversation from "Is the coffee priced right" to "Which is the better deal" cleverly. That is where shifting the criteria comes. I can't say it as well as Dan Ariely does it. So you will enjoy reading his work to get more. Have a wonderful morning. Best, Raj Fabio, thank you so much for your question.

You are absolutely correct that if I have decided to take iced coffee – larger one (10 cents more) will be a great deal. Personally, I thought I won’t be able to consume that much coffee anyway. So it didn’t make sense for me to get a large cup just to throw away a portion of it.

Also, the point here is that McDonalds moved the conversation from “Is the coffee priced right” to “Which is the better deal” cleverly. That is where shifting the criteria comes.

I can’t say it as well as Dan Ariely does it. So you will enjoy reading his work to get more.

Have a wonderful morning.

Best,
Raj

]]> By: Fabio Rocha http://www.rajeshsetty.com/2008/07/14/mcdonalds-iced-coffee-and-shifting-the-criteria/comment-page-1/#comment-1842 Fabio Rocha Wed, 16 Jul 2008 12:38:08 +0000 http://blog.lifebeyondcode.com/?p=1221#comment-1842 Very good post! But maybe I missed you in some point.. the whole comparison thing is great and the way stop guessing whether it is rightly priced or not is really true. But if you were going to get an Iced Coffee anyway, despite of the comparison thing, the large coffee was indeed a great deal, wasn't it? my 2 cents.. Very good post! But maybe I missed you in some point.. the whole comparison thing is great and the way stop guessing whether it is rightly priced or not is really true. But if you were going to get an Iced Coffee anyway, despite of the comparison thing, the large coffee was indeed a great deal, wasn’t it?

my 2 cents..

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