I was at a cafe this afternoon and ordered a chai. The sleeve for the coffee cup had an advertisement. I am not complaining about the advertisement – they have to take up every bit of real estate anywhere to communicate to us, right?

The content of the advertisement, though, was funny

Here is what it said

“I don’t know what you are doing, but keep doing it”

“Nothing starts your day like coffee and a little positive reinforcement”

On the same lighter note:

First, if what you are doing is not working, there is no point in continuing to do it. Second, if what you are doing is taking you nowhere, positive reinforcement and coffee will take you to nowhere faster.

GMC might have made this work just because there may be other people like me who may have a conversation about this ad. However, GMC could also have gotten better attention just by providing something really valuable – think about something that will make someone throw away the cup but actually collect the sleeve of the cup. I am sure they have spent a fortune to get their name on those sleeves. Spending a bit more to make it memorable would be just worth it.

Have a great week ahead!