How easy are you making it easy for people to get what they are entitled to?
Think about it. There are so many “Mail-In Rebate” offers that want you to do half a dozen things to get back what was promised. I am sure that the complexity of the problem precludes many people from completing the steps required – thus saving a ton of money for the merchant
Yesterday when I returned from North Carolina, I traveled by US airways and found that they now provide a way for flyers to text their information to earn “dividend miles”
Seems simple and clean – travelers are entitled to frequent flyer miles and all they need to do is send a text message and they are done!
Think about your own business and see what you can do it make it easy for your customers to get what they are entitled.