Comments on: Differentiating yourself in a services business http://www.rajeshsetty.com/2008/05/27/differentiating-yourself-in-a-services-business/ Entrepreneur. Author. Speaker & Alchemist Thu, 02 Feb 2012 03:43:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: David http://www.rajeshsetty.com/2008/05/27/differentiating-yourself-in-a-services-business/comment-page-1/#comment-1751 David Tue, 07 Oct 2008 12:47:08 +0000 http://blog.lifebeyondcode.com/?p=1139#comment-1751 I read Karthik's article and item #3 hit me between the eyes. Just yesterday I was questioning my own logic as I was adding a "Send me a Whitepaper" feature to our web site. Something just didn't feel right about asking for lead emails in order to send a topic that I feel would truly help the reader get on board with our philosophy. I decided not to add the extra steps or to require 'signup' and will address it with a simple download or online PDF reader. I read Karthik’s article and item #3 hit me between the eyes.

Just yesterday I was questioning my own logic as I was adding a “Send me a Whitepaper” feature to our web site. Something just didn’t feel right about asking for lead emails in order to send a topic that I feel would truly help the reader get on board with our philosophy. I decided not to add the extra steps or to require ‘signup’ and will address it with a simple download or online PDF reader.

]]> By: Gupta http://www.rajeshsetty.com/2008/05/27/differentiating-yourself-in-a-services-business/comment-page-1/#comment-1750 Gupta Fri, 30 May 2008 17:39:21 +0000 http://blog.lifebeyondcode.com/?p=1139#comment-1750 In a services business, you have to first understand how your competition operates. Most likely you are providing exactly the same service as the other guy. However, how you go about providing that service and how you wrap it can make all the difference. I have been in a travel services business for over a decade. It has been quite a rollercoaster ride for the entire industry. The way we kept ourselves always on the top is by "doing the same thing better". Keep the customer in focus and see how you can service the customer better. In a services business, you have to first understand how your competition operates. Most likely you are providing exactly the same service as the other guy. However, how you go about providing that service and how you wrap it can make all the difference.

I have been in a travel services business for over a decade. It has been quite a rollercoaster ride for the entire industry. The way we kept ourselves always on the top is by “doing the same thing better”. Keep the customer in focus and see how you can service the customer better.

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