Comments on: Why bother when it's easy to automate… http://www.rajeshsetty.com/2007/10/04/why-bother-when-its-easy-to-automate/ Entrepreneur. Author. Speaker & Alchemist Thu, 02 Feb 2012 03:43:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Alastair Revell http://www.rajeshsetty.com/2007/10/04/why-bother-when-its-easy-to-automate/comment-page-1/#comment-1344 Alastair Revell Fri, 05 Oct 2007 20:33:11 +0000 http://blog.lifebeyondcode.com/2007/10/04/why-bother-when-its-easy-to-automate/#comment-1344 I think the problem is that customer relationship management (CRM) technology is very often used to cut costs and is often tacitly sold on that understanding. It is clearly cheaper to send an automated response than spend money on an employee building a relationship with a prospect. The irony, of course, is that customers don't build relationships with machines... I think the problem is that customer relationship management (CRM) technology is very often used to cut costs and is often tacitly sold on that understanding. It is clearly cheaper to send an automated response than spend money on an employee building a relationship with a prospect.

The irony, of course, is that customers don’t build relationships with machines…

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