Here are the headlines to consider for your next book, blog post or article:
2. How to deal with a spouse who won’t understand you…
3. Why money is not everything…
4. Why most of your customers are dumb…
5. Why the rich may not be happy…
6. Why everything you learnt about sales is wrong…
7. How to win every argument…
8. The Ultimate Secret to get anything you want…
These headlines are guaranteed to catch attention. There are many reasons why they attract attention. I have given one reason for each one of them below. You can think for a few minutes and you will find a few more reasons:
It is better than reading an article that is titled “Why it is you who suck every time…”
2. How to deal with a spouse who won’t understand you…
It is better than reading an article that is titled “How you are creating a living hell for your spouse…”
3. Why money is not everything…
It is better than reading an article that is titled “Why you may not be really qualified to get rich…”
4. Why most of your customers are dumb…
It is better than reading an article that is titled “Why you may not be smart enough to sell to all customers…”
5. Why the rich may not be happy…
It is better than reading an article that is titled “How to be rich AND happy…”
6. Why everything you learnt about sales is wrong…
It is better than reading an article that is titled “How to stop giving excuses and start selling…”
7. How to win every argument…
It is better than reading an article that is titled “Why you can’t win every argument…”
8. The Ultimate Secret to get anything you want…
It is better than reading an article that is titled “Why there is no single secret to get everything you want in life…“
My $.02: Watch what you are getting attracted to. If it is too good to be true, it probably is!
PS: Don’t take the title of this blog post seriously 🙂