A business person, I think, is like a chess player. The opponent is the marketplace. That may explain why most business plans change a number of times once you put them into action.
In a chess game you make a move and wait for the opponent to make another move. If you are a good chess player, you can predict what moves your opponent will make and may be (in some cases) force an opponent to make a certain move. If your opponent is good chess player, it is impossible for you to predict your opponent’s every move. So, you have to re-think your every move based on your opponent’s move.
Business works in a similar fashion. Just remember that you are playing with an opponent who is a superstar in chess. The reason – The marketplace is always right!
Have a great Wednesday.