One way to know that your brand has got the firepower is when it becomes indistinguishable with the use of the product or service that the brand represents.

Here are some examples

1. Get me a Kleenex.

2. Can you Google it

3. Pick up some Pampers

4. Can you please xerox it for me..

5. Please Fedex it.

6. I am switching to an Apple.

What else can you think of?